About Me
About Me
I’m Silvia Sun, a Senior Product Designer (UX/UI) with over a decade of experience across product development, including an early career in product design engineering. That foundation shapes how I approach digital products today—bringing strong systems thinking, feasibility awareness, and clarity to complex problems.
Currently, I design data-driven tools within Apple’s Worldwide Sales Organization, transforming complex information into intuitive workflows that meet high standards for quality and scale. Previously, I led design for supply and fulfillment at Farmers Business Network, driving a major B2B e-commerce redesign that increased order submissions by 192% within six months. I’m known for strong product judgment, cross-functional collaboration, and the ability to turn ambiguity into clear, actionable design direction.
Let's connect and explore design opportunities!
My Drawings
Alongside my work in digital product design, I maintain a personal drawing practice focused on observational sketching and painting. It’s a way for me to slow down, refine my eye for form, composition, and detail, and stay connected to craft beyond screens and interfaces.
Skills
User Research & Analysis
Secondary Research
Competitive Analysis
User Interviews
Surveys
Card Sorting
Affinity Mapping
Empathy Mapping
Persona Creation
+ More
Design & Iteration
Information Architecture
Site Map
User Flows
Use Cases
Wire Framing
Iterations
Design Critic
Collaboration
UI Design
Style Guide
+ More
Prototyping & Testing
Stress Testing
Interactive Prototype
Plan & Usability Testing
+ More
Design Process
My process is adaptive rather than linear. I focus on understanding the problem space, validating assumptions early, and iterating toward clarity through research, prototyping, and close collaboration with cross-functional partners.
01
Understand
Deep dive into research, stakeholder insights, and market analysis to grasp project context, user needs, and challenges. Form a robust understanding of goals, user expectations, and potential hurdles.
Define
Define project scope, goals, and features, crafting personas and setting clear milestones. Articulate project objectives, outline scope, and establish success criteria.
02
Ideation | Collaboration
Engage in creative brainstorming, collaborative ideation, and conceptualization of design solutions. Generate diverse ideas, foster collaboration, and explore design solutions.
03
Prototype | Validation
Create tangible prototypes, test rigorously with real users, and iteratively refine based on feedback. Develop validated prototypes, refine design iteratively with real user feedback.
04
Launch
Launch the first milestone, introducing the product, gathering usage data, and refining based on real-world interactions. Transition from design to implementation, refine based on user interactions and feedback.
05
01
Understand
Deep dive into research, stakeholder insights, and market analysis to grasp project context, user needs, and challenges. Form a robust understanding of goals, user expectations, and potential hurdles.
Define
Define project scope, goals, and features, crafting personas and setting clear milestones. Articulate project objectives, outline scope, and establish success criteria.
02
Ideation | Collaboration
Engage in creative brainstorming, collaborative ideation, and conceptualization of design solutions. Generate diverse ideas, foster collaboration, and explore design solutions.
03
Prototype | Validation
Create tangible prototypes, test rigorously with real users, and iteratively refine based on feedback. Develop validated prototypes, refine design iteratively with real user feedback.
04
Launch
Launch the first milestone, introducing the product, gathering usage data, and refining based on real-world interactions. Transition from design to implementation, refine based on user interactions and feedback.
05
01
Understand
Deep dive into research, stakeholder insights, and market analysis to grasp project context, user needs, and challenges. Form a robust understanding of goals, user expectations, and potential hurdles.
Define
Define project scope, goals, and features, crafting personas and setting clear milestones. Articulate project objectives, outline scope, and establish success criteria.
02
Ideation | Collaboration
Engage in creative brainstorming, collaborative ideation, and conceptualization of design solutions. Generate diverse ideas, foster collaboration, and explore design solutions.
03
Prototype | Validation
Create tangible prototypes, test rigorously with real users, and iteratively refine based on feedback. Develop validated prototypes, refine design iteratively with real user feedback.
04
Launch
Launch the first milestone, introducing the product, gathering usage data, and refining based on real-world interactions. Transition from design to implementation, refine based on user interactions and feedback.
05
01
Understand
Deep dive into research, stakeholder insights, and market analysis to grasp project context, user needs, and challenges. Form a robust understanding of goals, user expectations, and potential hurdles.
Define
Define project scope, goals, and features, crafting personas and setting clear milestones. Articulate project objectives, outline scope, and establish success criteria.
02
Ideation | Collaboration
Engage in creative brainstorming, collaborative ideation, and conceptualization of design solutions. Generate diverse ideas, foster collaboration, and explore design solutions.
03
Prototype | Validation
Create tangible prototypes, test rigorously with real users, and iteratively refine based on feedback. Develop validated prototypes, refine design iteratively with real user feedback.
04
Launch
Launch the first milestone, introducing the product, gathering usage data, and refining based on real-world interactions. Transition from design to implementation, refine based on user interactions and feedback.
05
Design Process
My process is adaptive rather than linear. I focus on understanding the problem space, validating assumptions early, and iterating toward clarity through research, prototyping, and close collaboration with cross-functional partners.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Design Process
My process is adaptive rather than linear. I focus on understanding the problem space, validating assumptions early, and iterating toward clarity through research, prototyping, and close collaboration with cross-functional partners.
01
Understand
Deep dive into research, stakeholder insights, and market analysis to grasp project context, user needs, and challenges. Form a robust understanding of goals, user expectations, and potential hurdles.
Define
Define project scope, goals, and features, crafting personas and setting clear milestones. Articulate project objectives, outline scope, and establish success criteria.
02
Ideation | Collaboration
Engage in creative brainstorming, collaborative ideation, and conceptualization of design solutions. Generate diverse ideas, foster collaboration, and explore design solutions.
03
Prototype | Validation
Create tangible prototypes, test rigorously with real users, and iteratively refine based on feedback. Develop validated prototypes, refine design iteratively with real user feedback.
04
Launch
Launch the first milestone, introducing the product, gathering usage data, and refining based on real-world interactions. Transition from design to implementation, refine based on user interactions and feedback.
05
01
Understand
Deep dive into research, stakeholder insights, and market analysis to grasp project context, user needs, and challenges. Form a robust understanding of goals, user expectations, and potential hurdles.
Define
Define project scope, goals, and features, crafting personas and setting clear milestones. Articulate project objectives, outline scope, and establish success criteria.
02
Ideation | Collaboration
Engage in creative brainstorming, collaborative ideation, and conceptualization of design solutions. Generate diverse ideas, foster collaboration, and explore design solutions.
03
Prototype | Validation
Create tangible prototypes, test rigorously with real users, and iteratively refine based on feedback. Develop validated prototypes, refine design iteratively with real user feedback.
04
Launch
Launch the first milestone, introducing the product, gathering usage data, and refining based on real-world interactions. Transition from design to implementation, refine based on user interactions and feedback.
05
01
Understand
Deep dive into research, stakeholder insights, and market analysis to grasp project context, user needs, and challenges. Form a robust understanding of goals, user expectations, and potential hurdles.
Define
Define project scope, goals, and features, crafting personas and setting clear milestones. Articulate project objectives, outline scope, and establish success criteria.
02
Ideation | Collaboration
Engage in creative brainstorming, collaborative ideation, and conceptualization of design solutions. Generate diverse ideas, foster collaboration, and explore design solutions.
03
Prototype | Validation
Create tangible prototypes, test rigorously with real users, and iteratively refine based on feedback. Develop validated prototypes, refine design iteratively with real user feedback.
04
Launch
Launch the first milestone, introducing the product, gathering usage data, and refining based on real-world interactions. Transition from design to implementation, refine based on user interactions and feedback.
05
01
Understand
Deep dive into research, stakeholder insights, and market analysis to grasp project context, user needs, and challenges. Form a robust understanding of goals, user expectations, and potential hurdles.
Define
Define project scope, goals, and features, crafting personas and setting clear milestones. Articulate project objectives, outline scope, and establish success criteria.
02
Ideation | Collaboration
Engage in creative brainstorming, collaborative ideation, and conceptualization of design solutions. Generate diverse ideas, foster collaboration, and explore design solutions.
03
Prototype | Validation
Create tangible prototypes, test rigorously with real users, and iteratively refine based on feedback. Develop validated prototypes, refine design iteratively with real user feedback.
04
Launch
Launch the first milestone, introducing the product, gathering usage data, and refining based on real-world interactions. Transition from design to implementation, refine based on user interactions and feedback.
05
